The Invisible Gorilla (featuring Daniel Simons)0

Can people really miss a gorilla right in front of their eyes? You bet your sweet bananas they can! This video provides a tongue-in-cheek exploration of inattentional blindness with Professor Dan Simons and the often ignored Invisible Gorilla himself. Simons is a faculty member of the Department of Psychology at the University of Illinois and the Human Perception and Performance group of the Beckman Institute for Advanced Science and Technology. This film has been entered into the 2011 APS Film Festival from the Association for Psychological Science at www.psychologicalscience.org.